Honda Accord Crosstour Squirrel SUPER BOWL Spot – (2010)

HONDA – THE SQUIRREL
I animated the squirrel for the last few shots of this spot starting with the chair to the end. I, personally loved the design on this one and Andy was fun to work with.

February 07, 2010 | :30
Honda used Super Bowl XLIV to introduce an entirely new model, the Crosstour wagon-sedan crossover. It is multifaceted, in its function and its sheet metal. It also has a lot of storage space, hence the metaphor in this Super Bowl spot by RPA of a squirrel stuffing objects into a tree trunk. Without much animation in any Super Bowl ad roster, the technique stands out on its own here. But the animation is striking, to boot, cutting facets into each object as if it were a gemstone.

Director: Andy Hall. Executive producer: Gary Paticoff. Art director: Chuck Blackwell. Senior Copywriter: Seth Prandini. Production company: Elastic. Design studio: Elastic. Designers: Henry De Leon, Max Ulichney. VFX studio: A52.

BRAND Honda
YEAR 2010
AGENCY RPA
SUPERBOWL # XLIV
QUARTER AIRED Q4